APPF FY2025 SEC EDGAR DEF 14A #156 of 189 in industry

Appfolio Inc CEO pay ratio

The CEO earned $5.5M in FY2025 against median worker pay of $189,867 · Business Services.

Business Services peers All rankings
State
CA
Filing date
2026-04-28
Industry
Business Services
Industry rank
#156/189

Data updated August 2026

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CEO-to-worker pay ratio
29:1
Below Average (Scale: 0–1000:1)
CEO pay
$5.5M
Median worker
$189,867

Answer first

Appfolio Inc's FY2025 CEO total of $5.5M ranks #888 of 1,423 complete filings; its 29:1 pay ratio ranks #1143. Dollar rank is not ratio rank.

According to the same FY2025 complete-filing cohort used on the rankings boards (CEO total, median worker, and ratio all present). Median worker pay is $189,867. Industry placement uses the FY2025 SIC-73 peer cohort (# 156 of 189, 18th percentile - among the lower quartile of industry peers by pay ratio). Figures come from Section 953(b) Dodd-Frank DEF 14A disclosures - not estimates. View all Business Services companies.

Dollar rank
#888
$5.5M of 1,423 FY2025
Ratio rank
#1143
29:1 of 1,423
Industry pct
18th
among the lower quartile of industry peers by pay ratio

How Appfolio Inc ranks nationally

Appfolio Inc CEO pay vs. every FY2025 complete filing

Total CEO compensation, the full national distribution, this company marked

$5,506,143 38th percentile higher than 38% of 1,423 companies

$0–$2,500,000: 304 companies (21%). Below this entry. $2,500,000–$5,000,000: 182 companies (13%). Below this entry. $5,000,000–$7,500,000: 208 companies (15%). This entry sits in this band. $7,500,000–$10,000,000: 192 companies (13%). Above this entry. $10,000,000–$12,500,000: 139 companies (10%). Above this entry. $12,500,000–$15,000,000: 91 companies (6%). Above this entry. $15,000,000–$17,500,000: 88 companies (6%). Above this entry. $17,500,000–$20,000,000: 54 companies (4%). Above this entry. $20,000,000–$22,500,000: 24 companies (2%). Above this entry. $22,500,000–$25,000,000: 34 companies (2%). Above this entry. $25,000,000–$27,500,000: 24 companies (2%). Above this entry. $27,500,000–$30,000,000: 16 companies (1%). Above this entry. $30,000,000–$32,500,000: 10 companies (1%). Above this entry. $32,500,000–$35,000,000: 7 companies (0%). Above this entry. $35,000,000–$37,500,000: 9 companies (1%). Above this entry. $37,500,000–$40,000,000: 6 companies (0%). Above this entry. $40,000,000–$42,500,000: 1 companies (0%). Above this entry. $42,500,000–$45,000,000: 1 companies (0%). Above this entry. $45,000,000–$47,500,000: 6 companies (0%). Above this entry. $47,500,000–$50,000,000: 27 companies (2%). Above this entry. This company $0 $50M+ every complete-filing company, bucketed by value

Each bar is a $2500K-wide band; taller bars hold more companies. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source SEC DEF 14A Section 953(b) disclosures, PlainCEOPay extract · FY2025

Appfolio Inc vs. Business Services peers

CEO total pay ($5.5M) against pay ratio (29:1) for Appfolio Inc (marked) and its 4 closest same-industry peers, against the Business Services industry median on both axes.

Pay + gap both highContained pay, wide gapHigh pay, contained gapBelow peer norms on both2678030.64341458.360048867668313.79331741.422.6:141.5:160.5:179.5:198.5:1CEO total payPay ratio (CEO : median worker)Appfolio Inc, CEO total pay: 5506143 · Pay ratio (CEO : median worker): 29:1Appfolio IncSoundhound Ai, Inc., CEO total pay: 9029300 · Pay ratio (CEO : median worker): 28:1Soundhound Ai, Inc.Alarm.com Holdings, Inc., CEO total pay: 2980472 · Pay ratio (CEO : median worker): 26:1Alarm.com Holdings, Inc.Life360, Inc., CEO total pay: 6836180 · Pay ratio (CEO : median worker): 26:1Life360, Inc.Tenable Holdings, Inc., CEO total pay: 6399168 · Pay ratio (CEO : median worker): 32:1Tenable Holdings, Inc.
Appfolio Inc vs. Business Services peers, plotted against the industry's $7.9M median CEO total and 95:1 median pay ratio.

Ratio bands among Business Services peers

Exclusive CEO-to-median-worker bands across 173 complete latest-FY filings in SIC 73. Segments sum to the peer set, not this company's compensation pillar.

CEO Compensation Breakdown, FY2025

A component-level pay breakdown is not reported in Appfolio Inc's structured SEC pay-ratio disclosure. See our methodology →

Filing-year trail · Appfolio Inc

Complete DEF 14A pay-ratio filings for this CIK across FY2022–2025. Year-over-year deltas compare adjacent filing years only; incomplete dollar rows are omitted (same completeness gate as the hero figures).

Latest ratio
29:1
FY2025
vs prior FY
+4:1
from FY2024 25:1
CEO $ YoY
+9.9%
$5.5M latest
Filings shown
4
FY2022–2025
Appfolio Inc CEO total compensation, median worker pay, and pay ratio by fiscal year from SEC EDGAR DEF 14A.
FY CEO pay Δ pay Median worker Pay ratio Δ ratio
2022 $1.0M - $118,420 9:1 -
2023 $17.7M +1627% $158,125 112:1 +103:1
2024 $5.0M -72% $200,472 25:1 -87:1
2025 $5.5M +9.9% $189,867 29:1 +4:1

Source: SEC EDGAR DEF 14A pay-ratio disclosures for CIK 1433195, FY2022–2025. Adjacent-year deltas only.

Industry Comparison - Business Services

This Company's Ratio
29:1
Industry Median Ratio
95:1
Industry Median CEO Pay
$7.9M
This CEO's Pay
$5.5M
Companies in Industry
189
vs. Industry Median
Below
#156 of 189 by pay ratio in this industry View all companies in Business Services →

Appfolio Inc: MODEST · MID$ pay ratio

Appfolio Inc's FY2025 ratio 29:1 ranks #156 of 189 Business Services filers (18th percentile). the CEO earned 29× the median employee ($189,867) in FY2025.

Median employee $189,867 (ELITE-MED); MODEST · MID$ stamps put about 29 median-wage years per CEO year.

CEO Total Pay

$5.5M

FY2025 Summary Compensation, below median

Pay Ratio

29:1

Below typical

Appfolio Inc in the lower Business Services third

Appfolio Inc's FY2025 ratio 29:1 ranks #156 of 189 Business Services filers (18th percentile). The structured pay-ratio disclosure reports the total without line-item components. Business Services (SIC 73) median ratio is 95:1 across 189 FY2025 filers; Appfolio Inc's $5.5M CEO total is at or below the $7.9M industry median CEO pay.

Dollar rank #888 and ratio rank #1143 split - treat 29:1 as a disclosure, not a fairness score. Open Business Services peers.

Key Data, FY2025

Total Compensation
$5.5M
Median Employee Pay
$189,867
Pay Ratio
29:1
Filing Date
2026-04-28

Company Info

Ticker
APPF
CIK
1433195
Industry
Business Services
SIC Code
7372
State
CA
View SEC filings →
SEC EDGAR DEF 14A for CIK 1433195, FY2025. Informational only, not investment advice. Verify on EDGAR.

Read our methodology - how this data is sourced, computed, and verified. Appfolio Inc's FY2025 ratio 29:1 ranks #156 of 189 Business Services filers (18th percentile).

Read with Appfolio Inc

ABS(ceo_total_comp) peers first, then a SIC pole and a stamp-branched guide - not a fixed Related strip. This page stamps MODEST · MID$ · ELITE-MED.

Kadant Inc · MID$

ABS(ceo_total_comp) peer at $5.5M (Δ $4K lighter vs Appfolio Inc); MID · PAR-MED vs this page's MODEST · MID$ · ELITE-MED.
Azz Inc · MID$

ABS(ceo_total_comp) peer at $5.5M (Δ $10K lighter vs Appfolio Inc); MODEST · HIGH-MED vs this page's MODEST · MID$ · ELITE-MED.
Oxford Industries Inc · MID$

ABS(ceo_total_comp) peer at $5.5M (Δ $10K heavier vs Appfolio Inc); STEEP · LOW-MED vs this page's MODEST · MID$ · ELITE-MED.
Bloomin' Brands, Inc. · MID$

ABS(ceo_total_comp) peer at $5.5M (Δ $12K lighter vs Appfolio Inc); HIGH · LOW-MED vs this page's MODEST · MID$ · ELITE-MED.
Soundhound Ai, Inc. (SIC 73 pole)

Soundhound Ai, Inc. stamps MODEST · HEAVY nearest in-SIC by ABS(pay_ratio) to Appfolio Inc's MODEST filing.
National dual ranks · #888/#1143

Appfolio Inc's FY2025 package sits #888 by CEO dollars and #1143 by ratio under MID$ · MODEST.
Ratio primer · MODEST

Appfolio Inc's MODEST stamp sits in the lower Item 402(u) band - start with how the ratio is disclosed before comparing peers.
Data sourced from SEC EDGAR DEF 14A for Appfolio Inc (CIK 1433195), FY2025. See our methodology. Aggregated by PlainCEOPay as of August 2026.

Data currency: Executive compensation from SEC EDGAR DEF 14A proxy statements through fiscal year 2025, compiled and last refreshed August 2026. See our methodology for source dates and refresh cadence. Spot a figure that looks wrong? Report a correction.